Interscroller | Guardian Advertising Formats
First to the Australian Market, a highly innovative in-banner video streaming technology. Adaptive streaming is powered by a world video streaming tech company SeenThis. We use adaptive streaming, which completely removes many of the limitations set by legacy ad serving technologies. Our ads load instantly, as soon as the ad space is in-screen, which means you will get more ad views for every impression. We have no file size restrictions and the quality of the ad is automatically adapted to the user’s connection speed.
Leadtimes
Standard creative build;
5 business days
Bespoke and creative build;
10 day business days
3rd Party Hosted
Not Available
The Guardian Built & Hosted
(Production costs apply)
Deliverables
Tracking
Click Tracker (mandatory) impression tracker (Optional)
IAB standard creative backup must be submitted for unsupported screens/browsers
Specifications
Available in all Guardian Native formats and IAB Standard formats
File type Mp4
No Maximum file weight
No length required
Video will be edited to a maximum of 30sec
Videos can be 6 sec, 15 sec, 20 sec and the max of 30sec
Each Video must be accompanied by a storyboard
First Frame and last frame and any logos you wish to use.
All edit will have client approvals
A maximum of 2 revisions will be included and all others will be subject to a production cost
Reporting
Clicks, Impressions, CTR
Video Rich Media Reporting
Product Rules
Most follow Guardian Product Advertising Guidelines
All Rich Media must have a backup of a gif/jpg
Video Autoplay is permitted
IAB Guideline Auto sound not permitted
Can be sold as a takeover/roadblock
Demo see your Account Manager
Desktop web,Tablet web,Tablet web - iOS,Mobile web,Mobile web - iOS,Tablet app,Mobile app
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